A law firm wants to buy one of my Antarctica landscape images on perspex in a very lange format: 3 meters x 1 meter. I don't have a clue on what to ask for such a big thing. The cost of printing it behind perspex is about € 1.000,=. Can anyone help me with this issue?
Thanks in advance.
In large part pricing can be based on local standards and "what the market will bear." Any chance that you could compare with similar sized products in area galleries? I'm not sure what to say about the added cost for perspex because we've never had it done.
We've been selling prints from our photo studio for over 20 years, over and above the charges to clients for sitting fees. We've evolved our own formula for pricing prints based upon our cost of production, as well as operating our studio and all associated costs, plus "profit" with which to pay ourselves. In fact we multiply printing costs by 5X, and that has worked out well, both for sales in local markets and for supporting our business all these years. We price our art prints using the same formula since we're using the same lab for printing them as well. If our volume was higher or the local market was resistant, of course we'd use a smaller multiplier. I hope this line of thinking helps, but I doubt there's a pat answer.
Posted by Paul DeCesare on October 4, 2011 at 4:08 AM
Betty, when in doubt, price it at double the cost at a minumum. It isn't worth it to charge any less. You're going to be spending some time with the lab getting the print done right, I'm sure they'll want to print a test section and get your approval, and that's going to take more of your time than you may think. I learned that lesson when somebody purchased a large canvas wrap from me. You don't want to devalue your work ever for somebody's financial gripe!
Thanks so much for your replies, Hank and Paul. This really gives me something to work with, but if there is anybody else who has a different idea I still welcome it.
Betty-Lou Luyken
The Netherlands
www.luykenfotografie.nl
Discussion
3 repliesThanks in advance.
Betty-Lou Luyken,
The Netherlands
We've been selling prints from our photo studio for over 20 years, over and above the charges to clients for sitting fees. We've evolved our own formula for pricing prints based upon our cost of production, as well as operating our studio and all associated costs, plus "profit" with which to pay ourselves. In fact we multiply printing costs by 5X, and that has worked out well, both for sales in local markets and for supporting our business all these years. We price our art prints using the same formula since we're using the same lab for printing them as well. If our volume was higher or the local market was resistant, of course we'd use a smaller multiplier. I hope this line of thinking helps, but I doubt there's a pat answer.
Betty-Lou Luyken
The Netherlands
www.luykenfotografie.nl