Posted by John W. Wall on February 23, 2011 at 3:27 PM
Does anyone base their fee to a print publication based on what that publication charges advertisers? If a full-color inside page costs $2,000, for example, what would you expect such a publication to pay for using a full-page color photo you shot?
We do, taken right out of their published advertising rate. I won't talk #'s, but we explain to the pub that's how we derive our rates and ask for a % of their rate. It works well in our experience. IIRC, there's some background for it in FotoQuote.
Posted by John W. Wall on February 24, 2011 at 5:06 PM
Thanks, Hank, but you're leaving out the interesting info! :)
Check fotoquote for their guidance. I can't imagine why every single photographer doesn't own and use it.
My wife just set a new "record" for us. A nonprofit wanted free use of one of our photos in a large promotion. But when my wife used fotoquote to research the average fees for each of the proposed uses, they topped $12k! The folks at the nonprofit just about fainted, but suddenly recognized how unreasonable their request was. It was comparable to asking the local fuel company for a year's worth of free heating oil, and the nonprofit certainly wouldn't dream of such a request.
The "record" part comes in because using fotoquote she negotiated from $0 to $12,000 in one conversation, since we were able to trade $12k worth of services for use of our photo. And that's the power of fotoquote- the background for negotation.
Posted by Max Waugh on February 25, 2011 at 6:30 PM
This was a very timely thread for me. Normally I'd simply ask for X amount and let the potential client move on if they couldn't afford it. But today I got a licensing request and decided a different tact after they rejected my fee. Now we're going for a reduced fee plus the original fee amount in free services, similar to Hank's wife's idea.
Should be interesting to see if it's really worth it in the long run, but regardless it's nice to have some alternative ideas to suggest to clients.
Discussion
4 repliesCheck fotoquote for their guidance. I can't imagine why every single photographer doesn't own and use it.
My wife just set a new "record" for us. A nonprofit wanted free use of one of our photos in a large promotion. But when my wife used fotoquote to research the average fees for each of the proposed uses, they topped $12k! The folks at the nonprofit just about fainted, but suddenly recognized how unreasonable their request was. It was comparable to asking the local fuel company for a year's worth of free heating oil, and the nonprofit certainly wouldn't dream of such a request.
The "record" part comes in because using fotoquote she negotiated from $0 to $12,000 in one conversation, since we were able to trade $12k worth of services for use of our photo. And that's the power of fotoquote- the background for negotation.
Should be interesting to see if it's really worth it in the long run, but regardless it's nice to have some alternative ideas to suggest to clients.
So thanks, guys.
Max