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printing on vinyl & license fees

Discussion

1 replies
Posted by John Reed on February 1, 2011 at 12:49 PM
I have a request from a vendor for quite a large number of good size images which is very exciting, but, they are asking I provide the files because they want to do their own printing on vinyl and stretch on frames claiming it is more "upscale".

I'm not familiar with printing on vinyl at all. Sure doesn't sound upscale to me but have any of you done this? How does it look?

Second question then is, how the heck much to charge per print since all I'm doing is providing the file? So far I have never done this and always delivered prints. It's a really nice size order of 11 images in various sizes and quantities as follows:

image #1 - 73 each 19" x 29"
image #2 - 73 each 19" x 29"
image #3 - 73 each 19" x 29"
image #4 - 78 each 16" x 24"
image #5 - 78 each 16" x 24"
image #6 - 73 each 16" x 24"
image #7 - 2 each 30" x 40"
image #8 - 2 each 24" x 36"
image #9 - 2 each 24" x 36"
image #10 -2 each 24" x 36"
image #11 -2 each 24" x 36"

Anybody have any advice? I'm flying pretty blind here.
Thanks,
JR



Posted by Hank Pennington on February 2, 2011 at 11:03 PM
I'm not sure about how "upscale" vinyl printing is, but we've only used it for outdoor aps.

As for licensing, on an order that substantial you owe it to yourself to purchase fotoQuote. While your specific licensing categories might not be listed, I bet you find enough to make educated guesses. Better yet, the program will help you in negotiation, as your payment rate from the vendor will most certainly be negotiated. On just one contract last year we returned over 20 times the cost of the basic version. The notable thing is, our instinct before using fotoQuote to develop our price, was that the license fees would have been around $500. We were able to defend (and collect) the larger fee specifically because of the negotiating guidance in the program.