I am just wondering what you do, if anything, else to your matted prints that are sold in your display bins? I've been throwing around some ideas and I am wondering about your personal experiences/thoughts regarding these (or anything else).
1) Certificate of Authenticity - I know some of the high end printing services offer them. Does anyone include them in their packaging?
21) Stickers or Printed Information with the picture's title and/or location information/information about the scene or description.
3) About the Artist - including a small print for those interested in giving the prints as gifts.
OR just anything else you all do?
Thanks for your time, suggestions, and help!
Michael
Posted by Lee Daniels on October 21, 2010 at 11:25 PM
Michael,
I always appreciate an Artist bio, even though I never include one with our work at shows. ( I don't know why.)
Looking back at work I've bought internationally - the Japanese galleries and brief bios included with the limited edition prints have always been wonderful and compelling after a few years.
We include print information and care - particularly about special processes like (paper) metallic process. Have a look at Mike Anderson's site for an example.
As a buyer, I want to know about you and your work. And any special instructions on the way to care for my investment (your print). Aside from the fact that it matches my couch and decorating scheme. A little bio for the corner is nice.
We stick all the info on a printed sheet inside the clearbag at the back of the print. We no longer sell matted prints at art shows, just prints against foamcore. The matting did not help and we were asked how much it was without...
We also put a large shipping label on the back of the clear bag that states the title of the piece, the artist, the size, the price, the edition (if such), the description.
Gladly and sadly for us (mostly in a way, gladly) our biggest fans are other photographers, art critics, university art and photography professors and so on.
Doesn't pay the rent, they are not our paying audience, but still nice... I guess.
So.
Include Artist information.
Include print care - even if they are just buying it to match the couch this year.
Be elitist.
Hi Michael, I just add a brochure or flat card with every sale[excluding cards] This gives the customer your bio as well as samples of your other photos for future sales. The brochures are inexpensive and show really well,I also tuck one one the sides of the framed prints I sell.Good luck to you!
Posted by Darrell Epps on October 22, 2010 at 9:46 AM
Hi Michael,
We print a sheet (8.5x5.5) and insert it behind each matted print. This has our logo and all our contact info as well as the name of the print, the location shot, and some brief description of the location or relevant history. I have found this drives interest in the print and gets the people to spend more time reviewing the prints and looking at more prints and reading the information sheets.
We did use adhesive labels for a while but we found they tended to start to peel away, especially if the sunlight was able to shine on them at outdoor festivals. The insert sheets are cheaper and easier and I think look much more professional.
We also hand out a business card with each sale to drive interest in our website too!
Discussion
3 repliesI am just wondering what you do, if anything, else to your matted prints that are sold in your display bins? I've been throwing around some ideas and I am wondering about your personal experiences/thoughts regarding these (or anything else).
1) Certificate of Authenticity - I know some of the high end printing services offer them. Does anyone include them in their packaging?
21) Stickers or Printed Information with the picture's title and/or location information/information about the scene or description.
3) About the Artist - including a small print for those interested in giving the prints as gifts.
OR just anything else you all do?
Thanks for your time, suggestions, and help!
Michael
I always appreciate an Artist bio, even though I never include one with our work at shows. ( I don't know why.)
Looking back at work I've bought internationally - the Japanese galleries and brief bios included with the limited edition prints have always been wonderful and compelling after a few years.
We include print information and care - particularly about special processes like (paper) metallic process. Have a look at Mike Anderson's site for an example.
As a buyer, I want to know about you and your work. And any special instructions on the way to care for my investment (your print). Aside from the fact that it matches my couch and decorating scheme. A little bio for the corner is nice.
We stick all the info on a printed sheet inside the clearbag at the back of the print. We no longer sell matted prints at art shows, just prints against foamcore. The matting did not help and we were asked how much it was without...
We also put a large shipping label on the back of the clear bag that states the title of the piece, the artist, the size, the price, the edition (if such), the description.
Gladly and sadly for us (mostly in a way, gladly) our biggest fans are other photographers, art critics, university art and photography professors and so on.
Doesn't pay the rent, they are not our paying audience, but still nice... I guess.
So.
Include Artist information.
Include print care - even if they are just buying it to match the couch this year.
Be elitist.
Certificate of Authenticity is not so important.
Good luck!
We print a sheet (8.5x5.5) and insert it behind each matted print. This has our logo and all our contact info as well as the name of the print, the location shot, and some brief description of the location or relevant history. I have found this drives interest in the print and gets the people to spend more time reviewing the prints and looking at more prints and reading the information sheets.
We did use adhesive labels for a while but we found they tended to start to peel away, especially if the sunlight was able to shine on them at outdoor festivals. The insert sheets are cheaper and easier and I think look much more professional.
We also hand out a business card with each sale to drive interest in our website too!